“SyFy” Makes Me Think of “Syphilis”

July 5th, 2009 · 3 Comments

Salon television critic Heather Havrilesky on the Sci Fi Channel’s attempt to rebrand:

Of course, nothing makes me more impatient and glib than the news that Sci Fi is changing its name to “Syfy,” reportedly to make it clear that the channel includes not just science fiction, but fantasy, the supernatural and the paranormal.

Don’t scoff! Branding is important these days. Why, just the other day I was considering changing my name from Heather Havrilesky to SeaDonkia Fleur, to make it clear that I’m not just a TV critic but also a human being, a digital word artist, and a handy disposable wipe. If people see the name “Havrilesky” they might not understand every facet of what my “brand” has to offer, but if they see “SeaDonkia Fleur” they’ll know that I’m a complete asshole.

That sums up my feelings about the last 15 years of Internet “identities.”

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3 responses so far ↓

  • 1 Rojo // Jul 6, 2009 at 2:55 am

    “That sums up my feelings about the last 15 years of Internet “identities.””

    Including Rojo?

    :(

    Although, I agree that “SyFy” is singularly atrocious.

  • 2 Kevin Moore // Jul 6, 2009 at 4:48 am

    No, Rojo is a natural nickname. But if I went by “KeMo” people might start to wonder. :-)

  • 3 Rojo // Jul 6, 2009 at 9:34 am

    You could try “Keb’ Mo’“. I can’t imagine why anyone would wonder at that.