Two hashtag campaigns launched last week on Twitter (where else?) addressing the topic of race. With #racetogether, Starbucks CEO Howard Schultz thought it would be a neat idea to use coffee and his low wage workers to “start a conversation” that neither worker nor customer would ever want, regardless of their respective positions. As I write this I learn that Starbucks has abandoned the project, either recognizing it as a failure of good intentions or as a success in meme-driven marketing. “So long as they spell my name right” publicity, as it were.

The other campaign, #whitegenocide came about this weekend as almost a response to Starbucks invitation to converse about race — and thereby demonstrating exactly why no one wants to touch the subject in a commercial transaction. These trolls get enough attention on Twitter. And while I hate to give them anymore, as a source of friction in a cartoon, as a way to lampoon the kinds of absurd white victimization claims made by bigots afraid of any kind of inclusion of minorities — well, the meme was hard to resist.

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